Subject Matter Expert
Rita Eygabroad Rita Eygabroad
Director Rochester CASH Campaign

Rita M. Eygabroad is the director of C.A.S.H. (Creating Assets, Savings and Hope Coalition) in Rochester, New York. This community collaborative of human service organizations, banks, credit unions, academia and local government, was established in 2002, and is led by the Empire Justice Center and the United Way of Greater Rochester. In addition to EITC outreach and free tax return preparation, C.A.S.H. links low income workers and their families to community resources such as food stamps, affordable health care and insurance, child care subsidies, bank and credit union services, home buying programs, money management education, and credit counseling. During 2010, more than 550 C.A.S.H. volunteers helped 12,500 taxfilers claim $23 million of refunds and credits.

Ms. Eygabroad is a member of the Steering Committee of the National Community Tax Coalition, and is past co-chair of the Asset Building Working Group. Ms. Eygabroad has been a presenter at NCTC National Conferences, and various EITC/Asset Building Coalitions within New York State. Topics covered have included coalition governance, establishing and operating an EITC/Asset Building Initiative, asset building at VITA sites, and financial coaching.

Before joining C.A.S.H. in 2004, Ms. Eygabroad had more than 15 years of management experience in the areas of economic and accounting analysis, systems operations, strategic planning, purchasing, materials management, and call center operations. Ms. Eygabroad has an MBA from the Simon School of the University of Rochester, an MS in applied statistics from Rochester Institute of Technology, and a BS in Mathematics from Clarkson University.