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Earned Income Tax Credit Marketing Made Easy
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IRS Presenters
Verlinda Paul Verlinda Paul
EITC Program Director

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Mary O'Brien Mary O'Brien
Lead EITC Program Analyst

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Teri Dixon Teri Dixon
Senior Communication Analyst
Wage & Investment Communication & Liaison Office

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Earned Income Tax Credit Marketing Made Easy

Participants will learn:

  • The latest data on who�s claiming and who�s missing the credit,
  • Where IRS suggests focusing collective communications,
  • The impact of previous communication efforts,
  • Why IRS selected a new EITC ad campaign, and
  • How you can use this same campaign with EITC Central and Marketing Express

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