IRS Presenters

Verlinda Paul EITC Program Director Click for bio

Mary O'Brien Lead EITC Program Analyst Click for bio

Teri Dixon Senior Communication Analyst Wage & Investment Communication & Liaison Office Click for bio

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Earned Income Tax Credit Marketing Made Easy

Participants will learn:

• The latest data on who’s claiming and who’s missing the credit,
• Where IRS suggests focusing collective communications,
• The impact of previous communication efforts,
• Why IRS selected a new EITC ad campaign, and
• How you can use this same campaign with EITC Central and Marketing Express

Links

	www.irs.gov
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